3. Creativity In The Context Of Brand Management

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can read the introduction, other posts and the table of contents here. “At the heart of a successful brand is a great product or service,

3.2 A Product View Of Creativity In Brand Management

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can read the introduction other posts and the table of contents here. 3.2.1 Creativity as a feature of advertising There are and always have been

Is Planning planning Obsolescence? A naive POV of a young planner.

I am in Shanghai right now, leaving for Xiamen tomorrow morning and completely overloaded with impressions and there are so many things I write about China that it seems strange that when I sat down tonight to do exactly that,