A quote from “Organizational Identity, Image and Adaptive Instability”

[T]he fact that organizations have multiple identities in multiple contexts with multiple audiences not only undermines the idea of a holistic identity but also implies that neither identity nor image changes in a uniform or unified fashion.

Dennis A. Gioia, Majken Schultz, Kevin G. Corley (2000): Organizational Identity, Image, and Adaptive Instability. In: The Academy of Management Review, Vol. 25, No. 1 (Jan., 2000), pp. 63-81.  http://www.jstor.org/stable/259263

Not exactly new, but well-written and with some interesting additional nuggets about change and adaption.

2 thoughts on “A quote from “Organizational Identity, Image and Adaptive Instability””

  1. Hi Thomas–
    I found your blog through google alerts– This article on adaptive instability is one of the top 10 contributions to “the field” in the past 20 yrs. Good call.

  2. Hi Thomas,
    So glad to find your blog (through Google alerts). This paper on adaptive instability is (in my view) one of the top 10 contributions to the field in the past 20 yrs. While it captures many concepts that seem to be common knowledge, it does so with an elegance that makes it especially compelling.

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