1803 comments to date at the website of Austria’s liberal daily “Der Standard”. Countless protest mails and calls at their headquarter and supposedly a call to boycott the brand in some parts of the internet that I’m not familiar with. And all because of what? Because NÖM – the milk brand from Lower Austria – decided to exclusively supply 300 Turkish supermarkets with bilingual milk packages. Every product in Austria has a multi- or at least bilingual packaging, but mention “Turkish” once in affirmative way in Austria and you provoke a public outcry.