In the process of organising, the behaviour of employees needs to be coordinated and directed to maximise results.3 This involves a certain amount of trade-off by organisation members on all levels, as people must willingly surrender much of their individual flexibility and independence in order to attain both personal and organisational goals.4 In addition to guiding behaviour, goals motivate people to join and remain in organisations, stimulate effort and provide a benchmark for evaluation.5
In the great quest to meet formalised goals and objectives, however, it is all too easy for managers to forget the less rational social elements, such as the concept of organisational culture, which not only associate goals with deeper meanings6 but also determine individual and collective behaviour, ways of perceiving, thought patterns and values.7
McAleese, Hargie: Five guiding principles of culture management: A synthesis of best practice – Vol. 9, 2 155–170 – Journal of Communication Management.
Let’s see where that paper goes …