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walking on the insight road (and not halfway there).

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Brands and Brand Management: Conclusions on learning, planning and capabilities (2.6)
Creativity In The Context Of Brand Management (Part 3)
A Systems Theory-based Brand Management Model (2.5)
Responding to Brand Management’s Challenges (2.4.4)
Challenges for Brand Management: Communication (2.4.3)

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The Evolving Role of Creativity in Brand Management

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