As another little confirmation that most of what is being written about “models”, “theories” and “new thinking” in communication, management and all those other funky disciplines has been more or less eloquently written before, a quote from the research for a paper I am supposed to be writing instead of this …
It has been found that a properly recruited, properly educated staff whose loyalty has been adequately ensured will work not only eight or more hours a day keeping up the Bell System’s public relations, but further, even in personal contacts and friendships, on company time and off, will serve as an efficient agent in spreading the Bell ideology and securing the sympathies and allegiance of groups and individuals to the Bell System.
Bell System, Public Opinion Quarterly 1937 vs. Twelpforce, Cannes 2010.
What did we really do in the 73 years between, except for changing some words?
Speaking of models, there’s a rather innovative one that TheKaiserII was kind enough to share with us: