From the category “Things that Austria should be ashamed of”: Its reaction to “Turkish” milk

Posted in Brands and Business,media, culture and society by thomas on the August 26th, 2010

1803 comments to date at the website of Austria’s liberal daily “Der Standard”. Countless protest mails and calls at their headquarter and supposedly a call to boycott the brand in some parts of the internet that I’m not familiar with. And all because of what? Because NÖM - the milk brand from Lower Austria – decided to exclusively supply 300 Turkish supermarkets with bilingual milk packages. Every product in Austria has a multi- or at least bilingual packaging, but mention “Turkish” once in affirmative way in Austria and you provoke a public outcry.

From the category “Things that Austria/Europe should be ashamed of”: ‘Red Cards’ for Asylum Seekers

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About

Hi, I'm Thomas. Most of the time I'm posting out of Vienna, Austria. That is, when I'm not studying or travelling and working somewhere else.

I'm a Mass Media, Communication Science and International Business student.
Basically I am a curious student of everything and how it relates to people, business, communication and brands.

Kind of walking on the insight road - and not halfway there.

Apart from the random stuff that I've posted, you'll find a bachelor paper about so called "viral advertising" (German) from 2008, insights from my exchange semester at the UBC in Vancouver (English and German) and the International Summer University in Hanoi (German).