Posts Tagged 'brands'

Is Planning planning Obsolescence? A naive POV of a young planner.

I am in Shanghai right now, leaving for Xiamen tomorrow morning and completely overloaded with impressions and there are so many things I write about China that it seems strange that when I sat down tonight to do exactly that,

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Is Planning planning Obsolescence? A naive POV of a young planner.

I am in Shanghai right now, leaving for Xiamen tomorrow morning and completely overloaded with impressions and there are so many things I write about China that it seems strange that when I sat down tonight to do exactly that,

/ 2 Comments

2.4.3 Communication

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. Historic perspectives on brand management have identified some distinct phases that each go

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2.4.3 Communication

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. Historic perspectives on brand management have identified some distinct phases that each go

/ No comments

2.4.2 Coupling

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. Just as complexity, structural coupling is a key term of systems theory. Usually

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2.4.2 Coupling

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. Just as complexity, structural coupling is a key term of systems theory. Usually

/ No comments

2.4.1 Complexity

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. While in the past three global CEO studies, conducted by IBM, coping with

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2.4.1 Complexity

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. While in the past three global CEO studies, conducted by IBM, coping with

/ No comments

2.4 Challenges For Brand Management

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. “Although brand may be as important as ever to consumers, brand management may

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2.4 Challenges For Brand Management

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. “Although brand may be as important as ever to consumers, brand management may

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2.3.4 Relational Paradigm

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. The relational paradigm addresses two arguments that are held against the projective and

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2.3.4 Relational Paradigm

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. The relational paradigm addresses two arguments that are held against the projective and

/ One Comment

2.3.3 Adaptive Paradigm

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. The adaptive paradigm changes its focus on the “output” perspective and comprises a

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2.3.3 Adaptive Paradigm

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. The adaptive paradigm changes its focus on the “output” perspective and comprises a

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2.3.2 Projective Paradigm

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. The projective paradigm builds on the product paradigm and further complements and amplifies

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2.3.2 Projective Paradigm

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. The projective paradigm builds on the product paradigm and further complements and amplifies

/ No comments

2.3 Brand Management Paradigms

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. — To speak of brand management as one clear and perfectly defined concept

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2.3 Brand Management Paradigms

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. — To speak of brand management as one clear and perfectly defined concept

/ 2 Comments

2.2 What is a Brand?

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. — There are a lot of diverging descriptions and definitions of what a

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2.2 What is a Brand?

This post is part of my bachelor paper ‘The Evolving Role of Creativity in Brand Management’. You can see the other posts and the table of contents here. — There are a lot of diverging descriptions and definitions of what a

/ One Comment