The random Super Bowl ad

Posted in "kultur", kommunikation by thomas on the February 6th, 2009

Damit ich auch meinen Senf zu den Super Bowl Werbungen abgegeben habe, die man in Kanada nicht sehen kann: die Damen und Herren bei W+K haben offenbar in der Psychologiestunde aufgepasst. Meiner Meinung nach großartig.

(Wir sprechen hier übrigens über aktuelle Fälle in Consumer Behaviour und Integrated Marketing Communications …)

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Hi, I'm Thomas. Most of the time I'm posting out of Vienna, Austria. That is, when I'm not studying or travelling and working somewhere else.

I'm a Mass Media, Communication Science and International Business student.
Basically I am a curious student of everything and how it relates to people, business, communication and brands.

Kind of walking on the insight road - and not halfway there.

Apart from the random stuff that I've posted, you'll find a bachelor paper about so called "viral advertising" (German) from 2008, insights from my exchange semester at the UBC in Vancouver (English and German) and the International Summer University in Hanoi (German).