Thoughts on planning
Is Planning planning Obsolescence? A naive POV of a young planner.
I am in Shanghai right now, leaving for Xiamen tomorrow morning and completely overloaded with impressions and there are so many things I write about China that it seems strange that when I sat down tonight to do exactly that,
Is Planning planning Obsolescence? A naive POV of a young planner.
I am in Shanghai right now, leaving for Xiamen tomorrow morning and completely overloaded with impressions and there are so many things I write about China that it seems strange that when I sat down tonight to do exactly that,
Culture and Ethnography/ies
I’m not usually one to hang around much LinkedIn group discussions. However, yesterday, I saw a German planner stating her increasing interest in ethnography and asking about methods for ’getting to know and really understand the target groups and their
Culture and Ethnography/ies
I’m not usually one to hang around much LinkedIn group discussions. However, yesterday, I saw a German planner stating her increasing interest in ethnography and asking about methods for ’getting to know and really understand the target groups and their
Signals, Knowledge, ‘Ambient’ Learning
Ever since my first internship in an agency I’ve been thinking a lot about organizational learning. Knowledge management if you want. It’s a bit like the holy grail, or as Ehrenberg calls it, one of marketing’s ‘romantic fantasies’. Knowledge management
Signals, Knowledge, ‘Ambient’ Learning
Ever since my first internship in an agency I’ve been thinking a lot about organizational learning. Knowledge management if you want. It’s a bit like the holy grail, or as Ehrenberg calls it, one of marketing’s ‘romantic fantasies’. Knowledge management
Approaches to ideas and a proposed metaphor
When you look at the big discourses in this industry – social media, design thinking, innovation, culture, storytelling, ‘digital’ – it is easy to see that there is a difference between how companies act and how proponents of certain perspectives
Approaches to ideas and a proposed metaphor
When you look at the big discourses in this industry – social media, design thinking, innovation, culture, storytelling, ‘digital’ – it is easy to see that there is a difference between how companies act and how proponents of certain perspectives
APSOTW – strategy, collected feedback and what to do with this
A few weeks ago I participated in the APSOTW by Andrew (Northern) about cultural strategy, as outlined by Douglas Holt (who I’m a big fan of …). I had been following the APSOTW for quite a while at this point
APSOTW – strategy, collected feedback and what to do with this
A few weeks ago I participated in the APSOTW by Andrew (Northern) about cultural strategy, as outlined by Douglas Holt (who I’m a big fan of …). I had been following the APSOTW for quite a while at this point
Selection
So right now I’m sitting at the airport in Vienna, waiting for my delayed flight to Hamburg. What I’m going to do there? Listen to smart people talking about selection in all kinds of different areas. From ideas, to news,
Selection
So right now I’m sitting at the airport in Vienna, waiting for my delayed flight to Hamburg. What I’m going to do there? Listen to smart people talking about selection in all kinds of different areas. From ideas, to news,
Documentaries and the ‘Real’
My last post was already somehow related to documentaries – Bananas* in this case. For some reasons, I’m thinking a lot about documentaries at the moment (this also has personal reasons but they don’t matter for what I’m thinking about).
Documentaries and the ‘Real’
My last post was already somehow related to documentaries – Bananas* in this case. For some reasons, I’m thinking a lot about documentaries at the moment (this also has personal reasons but they don’t matter for what I’m thinking about).
Why Coming Up With A Concept Isn’t The Problem
When I started with all this stuff (comms, marketing, design, …), I designed and built websites, flyers and other things – amateurish in hindsight, but I learned a lot doing it. Then after school, I went into a more abstract
Why Coming Up With A Concept Isn’t The Problem
When I started with all this stuff (comms, marketing, design, …), I designed and built websites, flyers and other things – amateurish in hindsight, but I learned a lot doing it. Then after school, I went into a more abstract
About the ‘Science of Marketing’
At the moment a presentation and a video by Byron Sharp about the science of marketing are making rounds in the plannersphere. They are based on Sharp’s book “How Brands Grow. What marketers don’t know“. About this book Martin Weigel says: If
About the ‘Science of Marketing’
At the moment a presentation and a video by Byron Sharp about the science of marketing are making rounds in the plannersphere. They are based on Sharp’s book “How Brands Grow. What marketers don’t know“. About this book Martin Weigel says: If