to. wa.- walking on the insight road (and not halfway there).

In order of subjective importance.

10. The beer is better than in the US (I know, there are microbreweries …)

Granville Island makes an almost bavarian Hefeweizen. So you are not doomed to drink American light beer.

9. The seafood is awesome

They basically invented Salmon and Tuna here. And they definitely learned how to make great stuff with it.

8. Hawaii is as close as it gets

Chances are, you are not getting much closer to Hawaii anytime soon. (That doesn’t meen the flight from Seattle is actually getting you there quickly but fair enough …)

7. You are not strange if you are actually interested in the stuff you study

More students than in Vienna actually want to study what they study. In addition, the professors I had take pride in teaching the stuff they do. They are disappointed if people fail their exams and they talk to you if you don’t perform to their expectations.

6. Vancouver is a city, but it’s not really big

There is a downtown with skyscrapers, but you can bet there are some wooden houses right across the street.

5. You get a chance to see bears and all kinds of wildlife

A 10 hours drive gets you to the Canadian Rockies, four national parks that are recognized as a UNESCO World Heritage Site. (If you are more into whales and dolphines you can also go to the Vancouver Aquarium or whale watching.)

4. There are mountains, island, beaches, parks and forrests right around the corner

Mount Seymore, Cypress and Grouse. Bowen Island, Vancouver Island. English Bay, Kitsilano Beach. Stanley Park and the Pacific Spirit Park.

3. The people are really nice

They even say “Thank you” to the bus drivers - something you’d be laughed at in Vienna. In return, the bus drivers tell you where to go and even drop you off between stations at night.

2. Vancouver is a very progressive city

There’s the West End, Vancouver’s gay community. There’s Wreck Beach, the famous, hippiesque nude beach. There’s 4-20, the marijuana holiday. So whatever is your thing, there’s probably a place for you in Vancouver.

1. Most people arrived “just recently” (in historical dimensions)

Most people here are first or second generation Vancouverites. Multiculturality is a core part of Vancouver’s identity and I haven’t even heard debate or negative sentence about that while I was here. This is so different to Vienna, where you have to face racism in political campaigns and even newspapers.

http://en.wikipedia.org/wiki/Simian_Mobile_Disco

simian mobile disco is, as the name says, disco music. very surprising then, that they kick you out after 1 1/2 hours of crazy dancing. anyways: great music, great fun.

What do you do when you are on exchange to Vancouver and have a so called reading break? You decide to go to a sunny island everybody dreams about and that is far, far away from where you usually live. And that’s what my fellow Austrian exchangies and lovely people from the Netherlands, France and Australia did.

So our journey to Oahu, Hawaii began in the evening of the Thursday before reading break. Responsible and forward-looking as I am, I posponed packing to the day of departure and spent the night before going out and - together with Wolfi - carrying a “tired” friend of a friend to his residence until 5 in the morning. Well, unplaned social gatherings are always the best.

Anyways, we did get our stuff packed, got Christine through the US border control and finally arrived at Seattle International airport. Spirits were up and some fiercely fought UNO battles began. I mean, what else would you do on a small little airport, where everything except Starbucks is closed, the seats have armrests so as to make nobody feel comfortable and your flight leaves at 6 am, with check-in starting at 4? See, that was my point.

Well, some hours later, we were finally sitting in the airplane, where I fell asleep quickly, as I always do in my famous sleeping position - sitting, mouth wide opened.  However, my dreams of white sand and clear water were suddenly interrupted by a message that sounded through the speakers. Technical difficulties, unboard the airplane (unboard means “get out of here”, for more about airline language watch George Carlin), wait a so-called “hour”.

Hours later we were still stranded at the airport, messages from Delta were spare and not satisfying. But finally, as we had already missed our connection flight in Salt Lake City, they gave us a new flight. And what flight they gave us.

From Seattle to Atlanta with an overnight stay in the Renaissance Hotel and a first class flight to Honolulu on the ensuing day. I leave it to you to calculate CO2 emissions and time wasted. On Saturday at 4 pm, some 24 hours late, we finally arrived on Oahu.

After being surprised by the rather strong wind checking into our 8 bedroom hostel room, we did what everybody does at Waikiki Beach: We enjoyed the sunset. However, enjoying doesn’t really fit my experience. I wasn’t touched. I wasn’t relaxing. I wasn’t really enjoying the surroundings, I didn’t let it “in”. I was more in the 24/7, “did that” “done that” mode that so often makes us walk around more or less unattanding to great things that pass by left and right. I didn’t even take my camera with me. Coming back to the hostel, we saw a rather unsurprising picture. A little beer pong tournament going on in the parking lot. North America is really into drinking games.

No, we didn’t join the tournament, but the night was still short, thanks to Conny, who dragged us to Sandy Beach at 10 am. Swimming at Sandy Beach more or less equals drowning. However, watching bodysurfers and finally open the inner eye to the surroundings was better anyway.

Another short night later, we united with our friends from UBC, lovely people from the Netherlands, France and Australia, to take the bus to Hanauma Bay, a natural reserve maybe half an hour outside of Honolulu.

After watching a short instructional video you are allowed to snorkle with beautiful fish between coralls that had built in the former vulcano crater. I will never forget the feelings I had when I suddenly found myself swimming side by side with a sea turtle. I am not a good swimmer - actually I am a bad swimmer - and I am not necessarily a big fan of the things that are going on in your average ocean, but this was amazing. Seeing this lovely animal diving calmly made me smile. Not exactly a good idea when you are wearing a snorkle, but still.

Yet another long night and delicious food at a Thai restaurant later, we started the next day lying at Waikiki Beach, 2 minutes away from our Hostel. It was only two days before our departure to Vancouver. And I had finally arrived. Enjoying clouds, enjoying the rain, enjoying the blue sky, enjoying the sand, enjoying everything and nothing. There I am, wondering what life is about, about priorities and the luck I have to see more of the world than most of the people in my age. To enjoy the company of lovely people from all around the world, that inspire me and always make me want to know more, see more and feel more.

And as always when you whish something would never end, you see the end standing 2 feet in front of you. So we rented a little car and planned our second to last day on Oahu.

Größere Kartenansicht
Starting from our Hostel on Waikiki Beach we drove basically all across the Island, always following the coast, with it’s amazing beaches and venues. We ended way up in Mokuleia, where the road turned into a rocky way with too many holes to actually move on.

As you can see, the trip was definitely worth it. Even though there were no big waves on the north shore, even though Pearl Harbor was already closed when we arrived and it started to rain heavily; Even though they played Rihanna about 1000 times on the radio it was an amazing last day.

And there it was, departure day. Diamond Head, the mountain top viewpoint right next to Waikiki beach was closed, so we decided to use the Hawaii backup option number one: spending the final hours on the beach, letting our minds wander and enjoying the time.

Eventually, the place where we were headed to wasn’t one to have bad feelings about.

Ein kleiner Einblick in kanadischen Humor der mir am Wochenende gegönnt wurde: Jon Lajoie.

Im nächsten Kapitel soll geht es dann übrigens wirklich darum, was virale Werbung eigentlich “ist”, woher sie kommt und was man sonst noch über sie sagen kann.

Ansonsten - ereignisreiche Woche: CV/Profile fertiggestellt und übersetzt, massig Gruppentreffen, Fragebogen erstellt, Werbewirkungsexperiment durchgeführt, Menschen kennen gelernt, ausgegangen und Spanisch gelernt.

Normalerweise kann man mit dem Bus direkt vom Campus zum Mount Seymour, einem der drei Hausberge von Vancouver fahren. Am Wochenende ist das ganze mit mehrmaligem Umsteigen und einiger Zeit in Bussen verbunden. Beim Snow-shoeing schnallt man sich dann Schneeschuhe über die eigentlichen Schuhe über und wandert einige Kilometer bergauf in wunderschöner Schneelandschaft. Für diejenigen die mir jetzt am Liebsten eine verpassen würden weil ich nicht Skigefahren bin: 1) Seymoure ist nicht Whistler 2) Ausrüstung ist ziemlich teuer 3) Ich spare mein Geld für Hawaii im Februar (Aloha!).

Folgenden interessanten Clip über die Gefahren von Focusgruppen hat uns Joey Hoegg heute in Consumer Behaviour präsentiert.

Abgesehen davon, dass Focus Gruppen natürlich ihren Berechtigung haben - auch für ganz andere Dinge als das Testen neuer Ideen -, ist daran vor allem witzig, dass das Video aus Deutschland kommt. Von der DraftFCB Hamburg nämlich. Und von den 30.000 Views die das Video hat, kommt einer von meiner Professorin am anderen Ende der Welt. Irgendwie witzig.

Interkulturelle Unterschiede, Episode 2:

(c) Prof. Tirtha Dhar

In Vancouver ist es jetzt wieder so, wie es in Vancouver zu dieser Jahreszeit laut hier geborenen und aufgewachsenen Vancouverites normalerweise zu sein hat. Es ist unglaubwürdig warm (mit 7° momentan um ca. 15° wärmer als in Oberösterreich). Und es ist nass. Noch in Österreich hat mir jemand erzählt, dass man in Vancouver über 25 verschiedene Wörter für Regen kennen würde. Damals war ich mir noch nicht sicher wofür um alles in der Welt eine Kultur so viele Wörter für ein doch relativ simples Phänomen brauchen würde. Inzwischen - nach fast 10 Tagen am Campus - kann ich mir das schon besser vorstellen. Es ist jeden Tag anders “nass”. Mal ist es nebelig ohne Regen, mal Nebelig mit Wind und Regen, mal nieselt es fest, mal schwer, mal regnet es wirklich stark, mal tröpfelt es. Hauptsache es ist irgendwie nass. (Ich werde versuchen eine Liste der Wörter zu erstellen.)

Nicht gerade eine Umgebung in der man seinen Schuhen beim Auflösungsprozess zusehen will. Das waren dann wohl die letzten K-SWISS die ich mir gekauft habe. Wenigstens weiß ich jetzt woher mein Schnupfen kommt und habe einen Grund mehr, wieder mal nach Downtown Vancouver zu fahren.

Wie schön, dass der Busbahnhof gleich vor der Tür meines Towers ist. Auf dem Foto zu sehen ist übrigens keine künstlerische Performance á la Freeze, sondern queuing, das hier in Vancouver obsessiv betrieben wird. Es fällt sogar den Neuseeländern auf, dass man sich hier sogar in der Bar oder im vollen Club für ein Getränk anstellt. In Österreich: völlig unvorstellbar.

Disziplin beim Fortgehen ist überhaupt so eine Sache hier in Kanada. Auf der einen Seite gibt es relativ strenge Alkoholvorschriften: Ausschank und Verkauf nur mit Lizenz, das heißt in Bars, Pubs und Liquor Stores. In vielen Restaurants hier kann man sich die Frage nach einem Gläschen Rotwein zum Essen definitiv sparen. Mir zwar egal - für spanische Touristen aber sicher ein Albtraum. Sperrstunde in den meisten Bars ist an manchen Tagen 0 Uhr, manchmal 1 Uhr, seltener 2 Uhr und in ganz wenigen Clubs 3 Uhr. Auf der anderen Seite steht dieser - wohl der Prohibition geschuldeten - Strenge ein unglaubliches Wachstum an Microbreweries und britische Pub- und Bierkultur entgegen. Dazu kommen Cometogethers, die ganz einfach schon um 5 Uhr beginnen und um Mitternacht in Volltrunkenheit enden. Binge drinking ist inzwischen ja auch in Österreich ein Begriff und die Konsequenz die die jungen Kanadier aus der relativ autoritären Ausgehpolitik ziehen. Für kontinentaleuropäische Studenten ist es jedenfalls ziemlich witzig zu sehen, wie plötzlich um Mitternacht oder Eins alle mehr oder weniger beeinflusst nach Hause gehen. Die Spanierinnen kämen in ihrem Land ja gerade mal vom Dinner.

Für den Fall, dass sich jemand fragen sollte wo neue Fotos bleiben: Meine kleine Canon hat gerade der Wolfi und mit der EOS die mir nicht gehört will ich momentan nicht draußen herumlaufen. Die bräuchte eine wasserdichte Oberfläche und einen Schutz dafür, dass ich mit ihr in der Hand im Eis/Matsch/Wasser bremse.